Anita Confiserie Artisanale
Visual Identity

Anita Confiserie Artisanale est une boutique de confiseries située à Paris. Ses valeurs principales sont l'authenticité et l'aspect traditionnel et artisanal. Son identité visuelle repose sur le concept de confection et de collection. On y retrouve une inspiration des collections de timbres historiques et des vielles illustrations des années 1900. Anita Confiserie Artisanale is a candy shop located in Paris. The main values are authenticity and the passion about traditional and handcraft work. The visual identity is based on the concept of confection and collection. It is inspired by historical stamp collections and old illustrations from the 1900s.

The logo is available in two formats, vertical or horizontal, to be used depending on the medium.

It is also available in a simplified version for use as a signature on various types of documents.

A series of illustrations was created representing the different stages of manufacturing. These illustrations aim to amplify the identity with an atmosphere of homemade softness and to highlight old-fashioned craftsmanship.

To go allonw with the illustrations, was created a serie of pictograms which will then be used to create patterns and labels for the packaging.

Images for social network and posters :

The place :